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Streamline management of mobile devices
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Software and services to increase efficiency and reduce expenses
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Reduce telecom costs and recover refunds for vendor overcharges
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Promises and lies
What to watch out for
Evaluation tactics
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How to reduce wireless costs, beyond pricing
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Your requirements
Crucial implementation
Fees, ROI, and budget
Wireless Expense Management, Telecom Expense Management Software, Telecom Audit
Since 1995, Avema has helped hundreds of corporations with their telecommunications costs and processes. Our work has significantly reduced our clients' telecom expenses and resulted in countless refunds from vendors.
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Roger K. YangChief Executive Officer
Mr. Yang is the founder and CEO of Avema. Since the mid '90s, he has been a pioneer in the telecom and wireless cost optimization software industry. Recently, Mr. Yang introduced Avema's innovative 100% ROI guarantee. He is the author of several articles and information guides on telecom expense management, as well as the book, What Great Telecom Managers Know. Mr. Yang attended the University of Waterloo for Engineering. -
Steve DaileyChief Sales Officer
For over 20 years Steve has worked with aspiring sales organizations of all sizes to develop winning methodologies, new strategies and predictable sales performance. Some of the many he has impacted include: Hewitt Associates, where he helped to increase sales and market share in a declining market; Tradex (acquired by Ariba), where he selected and coached their CSO, who was critical to their successful IPO and eventual sale; and numerous start up and early stage companies, where company success or survival depended on substantial sales increases. Mr. Dailey is a contributing author to the best-selling books, Selling to VITO, Getting the Next Appointment, and Stop Cold Calling Forever. He is also the host of the talk radio show, The Dailey Juice on KCJE in Austin, and co-host of the internet radio program, Quotabusters, which reaches listeners in 13 countries.Dave CookChief Technology Officer
Dave Cook brings 25 years of IT industry experience to Avema. He has previously held the title of CTO at Yorkton Securities, as well as various senior positions at other brokerage firms. Dave has also worked with other Fortune 500 companies including Imperial Oil, IBM, and Shell. His strengths lie in taking companies to the next level by helping them rapidly scale their IT infrastructure. Dave is passionate about leading-edge technology and its application to business success.Brian J. O'DonoghueVice President of Business Development
As the VP of Business Development at Avema, Mr. O'Donoghue is responsible for the company's new business, from sales to customer management. He has played an integral role in Avema's growth over the past 10 years. Mr. O'Donoghue brought to Avema a proven track- record of success in telecommunications, software, and service companies, including Fonorola and the Business Development Bank of Canada.Ted HastingsAdvisor
Ted Hastings has more than ten years of corporate experience in a variety of industries. As a founder and operator of both small private and large technology businesses, Ted has leadership experience and unique insight from how to grow businesses to multiple exits, including a major disposition to a F100 public company.
Ted currently serves as President of Cyberplex after completing the sale of Tsavo Media to Cyberplex in Q2 2010. Ted was President and CEO of Tsavo Media for three years and prior to that he was President at Geosign, where he was instrumental in completing a US $160 million private equity financing.
Before his work at Geosign, Ted was responsible for the post-acquisition integration of Global Beverage Group (GBG) with High Jump Software, a division of 3M. As Chief Executive Officer of GBG for five years, Ted increased the company's value through a series of nine acquisitions, ultimately culminating in the sale of GBG to 3M, a Fortune 100 Company.
Ted holds a Bachelor of Business Administration from Wilfrid Laurier University, earned his CA and CPA designations during his four years at Deloitte & Touche LLP and was named to Canada’s Top 40 Under 40 for 2009.


